Mission

The mission of Beginning with Books is to meaningfully increase the number of children who become capable and enthusiastic lifelong readers. This is accomplished through research-based programs respectfully offering the information, materials, skill development, and encouragement that enable parents and other adults to promote the literacy development of the children in their care.

Core Values

Prevention is the key to breaking the generational cycle of literacy problems.
The first five years of life are crucial to fostering the skills and habits of literacy.
The opportunity to own new, high-quality children's books, culturally and developmentally appropriate, fosters in both young children and the adults who care for them mutually enjoyable literacy experiences and a love of books.
Most parents and caregivers are eager to support the literacy development of their children and are able to do so when provided with suitable guidance and materials.